PROJECT: Seraphine
LOCATION:  Dubai
PRODUCTS USED: HW16204 Alabastro 45º Chevron

Founded in 2002 by Cecile Reinaud, a Parisienne living in London, Seraphine is a go-to brand for trendy mums-to- be with an enviable customer list which includes a variety of celebrities and European royals.

After having supplied the flooring for their most recent UK store in Leeds, this overseas venture in Dubai’s famous festival City Mall, the urban retail paradise located right on the waterfront, was serviced by Havwoods’ local Partner, Covering Concepts. For this, Seraphine’s largest store to date, housing the entire range and with a focus on the Luxe collection in accordance with the glamourous local lifestyle, the company looked for an elegant chevron pattern in a light colour to offset their distinctive purple brand identity.

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